Role Sort
You can't do everything yourself — and you shouldn't. Role Sort shows you exactly what's yours to own and what's draining you without returning value.
Built for the one-person business
You started this so you wouldn't have to answer to anyone. BABA still has your back.
The work you started this business to do is not the work that's taking up your week.
What BABA does for you
Built for the business you're running alone.
Goals
Solopreneurs are uniquely prone to drifting without structure. Goals gives you a framework to set, track, and stay accountable to what actually matters.
BABA AI
A thinking partner when you don't have anyone to think with. Ask BABA about your business and get answers rooted in real business analysis — not generic advice.
From the Beta
Testimonials
“I finally stopped guessing. BABA showed me which part of my business was actually making money — and which part was just keeping me busy.”
Early Access
The business advisor you've always needed. Finally within reach.
Join the founding cohort in early access — the owners who bet on BABA early.
Early Access
Be the First to Meet BABA
BABA is in early access. Join the waitlist to get founder pricing and be first in line.
Not a solopreneur?