Small business management software · AI business advisor

Run your business. Don’t be run by it.

The business brain that sits alongside you, without the consultant’s hourly rate.

What BABA does

How to scale a small business without losing your mind.

CEO Dashboard

See your business clearly for the first time. Track what matters, spot what's broken, and know what to do next, without opening three spreadsheets.

Know If You're Making Money

See what the business really earns after costs, and which products and clients pay their way.

Role Sort

The owner who learns to let go is the owner who actually grows. Role Sort maps what you're doing against what you should be doing, and closes the gap.

Goals + Appreciation

Run the business like a CEO. Set goals your team can see and track. Give recognition that lands. Clarity is a competitive advantage when everyone knows the score.

Methodology-Aware AI

It speaks your language if you already run a system, and plain English if you don't.

Who Built This

Built by a Business Analyst

BABA was created by a business consultant with a Business Analyst certification from the International Institute of Business Analysis. She has spent years working inside real small businesses as a fractional CFO, COO, and CTO, not advising from the outside, but actually running things from the inside.

She built BABA because every owner deserves access to that clarity, not just the ones who can afford a full-time consultant.

IIBA Certified Business AnalystFractional CFO · COO · CTO ExperienceReal Clients. Real Results.

Built for your industry

Guidance built for your trade.

BABA has dedicated pages for these kinds of business, with more on the way.

For SalonsFor Yoga StudiosFor Therapy PracticesFor AgenciesFor Gym OwnersSoonFor Restaurant OwnersSoon

Early Access

The business advisor every small business owner deserves.

BABA is in Early Access. Join the waitlist and we'll be in touch with details for the owners who bet on BABA early.

Early Access

Be the First to Meet BABA

BABA is in early access. Join the waitlist and be first in line.