Questions

BABA includes a client pipeline, but it's broader than a CRM. A CRM tracks your prospects and clients. BABA treats the pipeline as one part of running the whole business with you: it watches your business health, flags early warning signs, helps you set and track goals, and helps you think through the decisions you face as an owner.

No. BABA creates and sends invoices and helps you keep track of what you're owed, but it doesn't replace your accountant: yours prepares and files, while BABA helps you set money aside for taxes. Where you connect an account, the connection is read-only, and BABA never moves, holds, or transfers money. It's designed to work alongside your accounting software and your accountant, not compete with them.

Lattice and 15Five are HR (Human Resources) platforms built for managers at mid-sized companies: performance reviews, engagement surveys, goal tracking at scale. BABA is built for the business owner, especially owners running 1–30 person teams who don't have an HR department. BABA adds what those tools don't: a CEO-level dashboard, profit and cash clarity, role clarity, financial signals, and an AI advisor who knows your specific situation. You don't need an HR team to use BABA. You just need to want to run your business better.

Not primarily. BABA includes project and contract tracking, but that's one component of a larger business-health picture, not the core product. If you need deep task and sprint management, keep using the tool you already have. BABA connects to the business layer above the tasks: are the right projects moving? Is the team sustainable? Are you on track with goals?

BABA is built for small business owners running 1–30 person teams. That includes solopreneurs who want a clearer view of their business, growth-stage founders managing a team, and healthcare and compliance businesses (physical therapy, chiropractic, dental, mental health) that need one place to run the business side of a practice. BABA is currently in development.

A few owners are better served elsewhere, and we'd rather say so than watch it be a bad fit. If you want someone to run the business for you, not a tool that allows you to run it better yourself, then you're looking for a fractional COO or CFO. Ask us and we're happy to point you toward people we trust. BABA isn't a person, but it does much of the everyday analysis a fractional CFO would, so if you do work with one, your time together goes to decisions instead of digging through numbers.

You don't need to be a numbers person to use BABA. You just need to want to understand your business. BABA handles the rest, one step at a time.

The BABA Guide is an AI advisor that works from your business data: your goals, your team signals, your KPIs, your projects. You ask it questions in plain English and it answers from your actual context, not generic advice. "Why are my retention numbers down?" gets a real answer based on your data. "What should I focus on this week?" returns a prioritized recommendation, not a template. It's business analysis that knows your business.

Yes. Your data is never used to train AI models, never shared with other BABA accounts, and never sold to third parties. BABA uses your data only to power your own dashboard and AI Guide. Data is encrypted in transit and at rest. BABA does not claim HIPAA compliance and does not currently offer a Business Associate Agreement (BAA). If you run a healthcare business and need one, tell us and we'll tell you honestly where that stands. See our Privacy Policy, Security page, and Data Transparency page for the full picture.

We're still finalizing Early Access pricing, so there's no public price yet. Join the waitlist or book a demo with Elise and we'll be in touch once it's set.

BABA is built to work with the tools you already use, including accounting, payroll, and booking software. Which connections are live is still changing while BABA is in development, so ask us before you count on a specific one. If there's an integration that would make BABA essential for your business, tell us: it shapes what we build next.